Introspective: Daily Strength Cards bring intention and purpose to your everyday life. The cards feature the 60 strengths of the Strengths Profile brand, and help the user develop a new strength each day. The deck in organized into five ‘strength families’, each represented by a unique icon. With a reflective quote on one side, and an action question on the other, these daily mindfulness cards help guide your day. Each card is accompanied by an original, hand-drawn illustration that correlates with today’s strength.
More information on this client can be found at:
SCOPE OF WORK:
logo design typography color palette packaging design illustration iconography design copywriting art direction graphic design stationary design collateral design business cards brand guide design
PROCESS 01:
LOGO DESIGN: The Introspective name, descriptor, and tagline were born out of countless rounds of brainstorming and iterations. Once the name was decided, logo exploration and experimentation could begin. The process resulted in three logo lock-ups.
PROCESS 02:
ICONOGRAPHY DESIGN: The five strength families are a conceptual grouping of the 60 strengths in which each family shares related characteristics. An icon and color have been designed to represent each of their respective families.
BEING
THINKING
RELATING
MOTIVATING
COMMUNICATING
PROCESS 03:
PACKAGING DESIGN: The cards are packaged in a round, cardboard, cylindrical container. The top of the package showcases the logo and five family colors, while the bottom has directions and a call to action. The side ties the two together with powerful copy and gradient color detail.
TOP
BOTTOM
SIDE WRAP
PROCESS 04:
THE SUPPORTING CARDS: The deck includes instructional and informational cards at the start of the deck to help guide the user to make the most of their cards.
PROCESS 05:
WORK ETHIC
ILLUSTRATIONS: Each card features a one-of-a-kind, hand-drawn illustration that represents the highlighted strength. See all 60 illustrations here
PERSISTENCE
ACTION
ESTEEM BUILDER
EQUALITY
PERSONALIZATION
LEGACY
JUDGEMENT
OPTIMISM
INCUBATOR
INNOVATION
TIME OPTIMIZER
PROCESS 06:
PRODUCT PHOTOSHOOT: After thoughtfully designing the cards and their packaging, a product photoshoot captured my designs. The images taken were used in my website design and the brand’s social media presence.
