Identify a real-world problem that needs a purposeful, creative solution. Imagine how an intentional design solution will better the world.

Inform all design decisions with knowledge and research. Ample research and sketching are crucial to discerning a design direction to push myself.

Ideate 100 design concepts as potential solutions. Let any and all ideas pour onto the paper. Don’t marry the first idea, or discount the last.

Integrate and implement the feedback and critique of fellow creatives. Decide on a concept that clearly communicates the mission.

Iterate versions of the chosen conceptual direction. Improve the design from clear to cleverly clear.

Impact people and places with the final design. Impress the intended audience with a strong creative solution.